So the digital space continues to move at an alarming rate, but what trends can we expect in the foreseeable future?
Many of the digital trends are heading towards trying to streamline the user interaction and consolidate the journey by immersing the user in that experience. Technologies are aiming to make it much easier to predict, view, analyse, search, order, control, and experience in real time.
Our top ‘5 digital trends to look out for’ article will give you a bird’s eye view of some of the technologies we now expect to have available to us to make our lives easier.
With the ever increasing demand to post videos online the need to make them stand out and appeal to the viewer has never been more important. The introduction of video technologies that immerse the viewer in a variety of ways is now becoming big, and growing all the time.
We are seeing immersive 360 videos on Facebook and have seen promotional videos that allow the viewer to take a look around whilst the footage continues to roll on, really involving the user in the video. The introduction of virtual reality (VR) will also go further with this experience.
We have also see the tip of the iceberg when it comes to immersive augmented reality with games such as Pokemon Go. All of these technologies are moving towards a VR style experience that can make the viewer feel like they are actually there.
The development of voice activated devices and technologies continues to take the market by storm. From the introduction of voice activated assistants such as Apple’s Siri, Google Now and Microsoft’s Cortana through to physical devices such as the Amazon Echo and Google Home.
All of these technologies are in place to reduce the need to take any action other than ask or state what you are after.
For example rather than opening your PC or laptop, logging onto your browser, searching and locating the correct website, choosing the product you require, then proceeding to go through the checkout and sign-up processes, you can simply ask for what you are after and it shall be ordered!
This sort of functionality, especially in the realms of eCommerce is called ‘funnel crushing’ as all of the many steps usually taken to order a product have been reduced significantly.
The mobile market continues to grow, as does wearable technologies such as smart watches, glasses, jewelry, headsets and goggles.
The continued blend of technology and fashion gives us a range of new and exciting devices that are inconspicuously cool, yet fully functional as well.
Expect this trend to continue to grow, however it may not take off and be adopted as quickly as some of the market leaders predict it to.
Big Data and the ability to rely on large quantities of valuable information to interpret and then re-target marketing has been around for a few years, however as the methodologies and technologies are improved it is becoming a game changer for businesses.
Even Social Media platforms are tapping into this in a big way, and allowing re-targeting technologies to make use of essential data in order to re-target messages and advertising to appropriate audiences.
Live Video and streaming has also been around for several years now, however it is becoming more accessible, together with the ability to openly share it so easily through social media channels give viewers a real time view into someone’s life.
Expect live video streaming to be huge moving forward with all social media channels introducing real time snap-shots stories of user’s lives.
We aim to stay ahead of the curve in terms of digital trends but would love to hear your thoughts on what technologies you consider to be trending or what technologies you would look to use if you had the chance.