The online market place is extremely busy and becoming more saturated every day. Trying to make your business stand out is becoming harder to achieve, but not impossible.
So the question is, how do you stand out from others online?
Well, here are out top 5 top tips to make sure your business stand out from the crowd online:
You need to invest some time and effort in doing some research on the things that really matter. Putting in this initial research time before embarking on a marketing push is pivotal to you understanding not only what you are trying to achieve, but what will work when helping your business stand out online. Some of the key factors to research are:
> Competitor Analysis
> Your Target Audience
> Consumer Behaviour
> Online Website Trends
> Historical Online Data & Trends
Your entire organisation should be bought into your business ethos, ethics and vision, but the marketers’ on the front line should not only understand your company beliefs, but be confident on how these should be conveyed with conviction when promoting your products. Here are some key points to consider being 100% clear on if you want your business to really stand out from the rest online:
> Have a Robust, Believable & Exciting Business Vision
> Define & be Passionate about your Company beliefs
> Understand your Products & Services inside out
> Have a Unique Selling Proposition (USP)
> Be Consistent with your Business ‘Tone’ & ‘Positioning’
One of the most important parts of making your business stand out online is to understand exactly where the best places to find your target audience online are. Once you understand this, you will have a much clearer idea on who’ll be there when you get there, what the competition will be, what medium or channel the Target Audience will be using and what you will you have to do truly stand out.
It’s key for you as a business to understand exactly what channels you should be using to avoid devoting too much time with no or little gain. The good news is there are some fantastic channels to market that your business from and some great tools to understand what is going on once you do. Here are a few ideas on channels that will help you stand out:
> Social Media Marketing
> Search Engine Optimisation
> Paid Advertising – both Social Media & Search Engines
> Targeted Email Marketing
> Online eZines, Blogs and Forums
One of the most important things to remember once you have all of this in place is to ensure you have some good tools hooked in to measure, track and report back on your progress.
It’s crucial to monitor and take note of what is not working as opposed to only understanding what is going well, so you can quickly correct and improve areas where required.
Some key things to remember with regards to interpreting the data that you obtain are:
> Ensure you understand what that information is telling you
> Learn what hasn’t worked and improve it (quickly)
> Try several tools out to find one that works for you
We’d love to hear your thoughts on what has worked well for you as a business and possibly what has not.