If you want your business to stand out from the crowd, for people to know who you are, what you do, and what you stand for, a strong brand identity is essential. Without a well-planned and professional branding strategy you’ll be an also-ran: instantly forgotten.
Effective branding builds trust and loyalty, and establishes your reputation as a credible and professional company, while differentiating you from your competitors.
Here’s a look at why a strong brand identity is vital for business success.
A brand identity is much more than just your company name and the products or services you sell. Effective branding communicates your values, company ethos and creates your company’s ‘personality’. Everything from your website design to the way you answer the phone tells people about who you are and what you believe in. Branding is present in every single element of your business, so it’s vital you get it right.
With the growth of online businesses, e-commerce sites, and website searches as the first port of call for potential customers, there’s less ‘real people’ contact. Your brand can help you establish a personality and provide a more personal touch that helps you connect with your customers.
The most successful branding strategies manage to create an emotional response from customers, who react positively when they think of a particular brand. A strong brand is not only recognisable but will also stimulate the senses and influence your consumer’s expectations and perceptions of your brand.
People are naturally attracted to brands they are familiar with. Returning customers who are familiar with your brand know what to expect.
One of the easiest ways to build trust and loyalty in your brand is to provide an excellent customer service/user experience. By delivering a high quality and professional service, you’re strengthening credibility in your brand and creating reasons for customers to return to you.
Customer loyalty is worth its weight in gold. Not only will you benefit from repeat business, but happy customers will most likely generate referrals by passing on your name to others.
A strong brand identity affirms your intention to stay the course. Elements such as a well designed professional website, unique logo and consistent exposure of your brand across all mediums demonstrate your professionalism. In other words it shows you are serious about your business, which in turn helps convey a sense of stability.
On a final note, as we’ve seen with corporate giants such as McDonalds and Coca Cola, changing consumer habits and desires means your brand should evolve with the times. It should be strong enough to maintain its identity and stand the test of time, but flexible enough to be updated in line with present and future consumer demands.
Whether you want to build a new brand from scratch or your company needs a fresh rebranding campaign, get in touch with the Boostbery team today for tailored branding solutions.