From Name Generation through to Brand Strategy and finally Brand Identity, we have helped ‘Care Match’ along their journey to becoming ‘Etello Care’. This stunning re-brand has now given Etello Care all they needed to reach ambitious goals for growth and dominance in their market sector.
The Challenge
Care Match were established in 2017 and were born out of the idea to deliver care differently. To put carers in charge of their own rotas and calls, and to put clients in charge of their own care plans and the delivery of care they receive.
Having outgrown their brand, they approached Boostbery to help reposition them in the marketplace and capitalise on their authority, yet allow them to reach ambitious targets set out for the future.
The Solution
The new brand style is designed to feel warm and approachable, the bright reds and soft fonts reenforce the ethics of Etello Care as being friendly, clear and accessible. We paired the colour palette and soft fonts with positive imagery of clients feeling happy, as a result of receiving quality care from Etello’s excellent team.
Etello Care is all about building relationships that create a smile. The literal sense of a smile was introduced into the design as a strong lock-up that could be used as an icon to signify at a glance what Etello stood for.
The Results
The new brand style is designed to feel warm and approachable, the bright reds and soft fonts reenforce the ethics of Etello Care as being friendly, clear and accessible. We paired the colour palette and soft fonts with positive imagery of clients feeling happy, as a result of receiving quality care from Etello’s excellent team.
Etello Care is all about building relationships that create a smile. The literal sense of a smile was introduced into the design as a strong lock-up that could be used as an icon to signify at a glance what Etello stood for.
John de Chane | Chief Marketing OfficerWe have been blown away by Boostbery. From discovery through to delivery, they have surpassed our highest expectations. Attention to detail and their output is outstanding.
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