Transforming a Local Agency into a Premium Property Brand

It was clear to the Boostbery team that ‘My Lets’ had outgrown its existing identity. While the business had built a solid reputation, the brand no longer reflected the quality of service, ambition or direction of the company. Its visual identity, messaging and website failed to communicate what set the business apart, making it increasingly difficult to compete for higher-value clients in a competitive property market.

The challenge extended beyond a simple rebrand. A new name was needed to unify the business under a single, more premium identity while creating a platform capable of supporting future growth. The goal was to build a brand that better represented the company’s values, strengthened its market position and aligned with its long-term ambitions.

Working closely with key stakeholders, we developed a completely new brand identity built around a stronger, more premium market position. The transition from My Lets to Jackson Royal marked the beginning of a strategic transformation, creating a name and identity that better reflected the professionalism, expertise and ambition of the business.

From brand strategy and visual identity to website design and digital experience, every element was carefully crafted to appeal to a higher-value audience. The result was a distinctive and contemporary property brand, supported by a high-performance website, providing Jackson Royal with the credibility, confidence and platform needed to accelerate its next stage of growth.