Turning a Heritage Soap Brand into an eCommerce Powerhouse

For more than two decades, The English Soap Company has built a reputation for creating beautifully crafted soaps and toiletries, growing from a family-run business into a globally recognised brand. Despite its strong heritage, loyal customer base and continued success in retail, the team recognised that there was significant untapped potential within its digital channels.

While the brand had established a solid online presence, opportunities remained to increase visibility, improve customer acquisition and maximise revenue across both organic and paid channels. The challenge was to unlock the next stage of growth through a more strategic, data-driven approach to digital marketing, helping the business reach new audiences and convert more online customers in an increasingly competitive marketplace.

Working closely with The English Soap Company, we developed a long-term digital growth strategy focused on increasing visibility, attracting new customers and maximising online revenue. By combining in-depth market analysis, competitor research and data-driven decision making, we identified key opportunities across SEO, paid media and conversion optimisation to accelerate growth.

The results have been transformational. Organic traffic increased by 296%, online sales grew by more than 450%, and top-three Google rankings expanded significantly, helping the brand strengthen its online authority and reach a wider audience. Through ongoing optimisation and strategic investment, The English Soap Company continues to build on this momentum and establish itself as a leading force within the global toiletries market.